The Role of Culture in Awareness, Motivation, Skills & Opportunity


The Role of Culture session by Judd Allen, PhD

Judd Allen, PhD

President, Human Resources Institute

AAOHN 1.08 | AAFP 1.0 | ACSM 1.0 | CDR 1.0 | NCHEC 1.0 *

View  a conversation with Dr. Allen based on his new book, Leading for Purpose: How to Help Your People and Your Organization Benefit from the Pursuit of Purpose

This breakout will examine the role of culture in enhancing and impeding awareness, motivation, skills and opportunities. Participants will examine each of these key health promotion strategies through a cultural lens. We will discuss how cultural messages may confuse people about wellness goals for physical activity, healthy eating and sleep. We will examine the value propositions offered for wellness programs and learn how the value proposition can be tailored to a culture so as to optimize motivation. We will examine how the formal and informal training systems provided by a culture could be enhanced to increase wellness skills. Finally, we will look at the culture’s impact on perceived opportunity. We will discuss how a culture uses barriers and push back to influence behavior. We will also discuss how the culture influences resource commitment and the built environment.

Presenter Bio(s):

Dr. Allen is President of the Human Resources Institute, LLC, a research, publishing and consulting firm that focuses on the creation of supportive cultural environments. He earned his Ph.D. in Community Psychology from New York University and serves on the editorial board of the American Journal of Health Promotion. Dr. Allen supports over 200 health and wellness professionals in their Wellness Culture Coaching work. He is a Consultant Associate at Edington Associates.

Dr. Allen has assisted several hundred government, business and community settings to bring about lasting and positive culture change. Dr. Allen has served as on the Board of Directors of the National Wellness Institute, as a Senior Research Analyst at Memorial Sloan-Kettering Cancer Center and on the Vermont Governor’s Council for Physical Fitness and Sports. Dr. Allen has authored more than 50 books, journal articles, training manuals and software titles. His most recent books are Culture Change Planner, The Social Climate Toolkit, The Cultural Analysis Toolkit, A Family Guide to Wellness, Kitchen Table Talks for Wellness, Bringing Wellness Home, Wellness Leadership and Healthy Habits, Helpful Friends. Further information about Judd’s work is available at

Judd has completed more than 30 New York City Marathons, multiple Ironman distance triathlons and long distance cross-country ski races. He lives in Burlington, Vermont.