The Promise of Purpose-Driven Organizations

Conference session by Sara Johnson

Sara Johnson, PhD

Co-President & CEO, Pro-Change Behavior Systems; Co-Editor, The Art of Health Promotion


A recent report illustrates that although nearly 80% of leaders agree that purpose is a critical element of their organization’s success, only approximately a third said that purpose informed their leadership team’s decision making. Yet it’s been said that, “Without a sense of purpose, no company…can achieve its full potential.” How can we address this disconnect? This session will highlight numerous benefits of having a clear sense of organizational purpose and provide case studies about organizations who have authentically embodied their purpose, allowing it to be a force for innovation, strategic planning, health promotion, and day-to-day decision making. To ensure purpose is not focused on isolated corporate social responsibility gestures or taglines, specific strategies for enabling organizations to embrace their purpose as core to their identity will be discussed. Participants will leave with practical ideas to ensure that purpose becomes a shared conscience in their organization that can becomes a guidepost for every decision.