The Promise of Purpose-Driven Organizations

Management Strategies

Sara Johnson presents The Promise of Purpose-Driven Organizations

Sara Johnson, PhD

Co-President & CEO, Pro-Change Behavior Systems; Co-Editor, The Art of Health Promotion


A recent report illustrates that although nearly 80% of leaders agree that purpose is a critical element of their organization’s success, only approximately a third said that purpose informed their leadership team’s decision making. Yet it’s been said that, “Without a sense of purpose, no company…can achieve its full potential.” How can we address this disconnect? This session will highlight numerous benefits of having a clear sense of organizational purpose and provide case studies about organizations who have authentically embodied their purpose, allowing it to be a force for innovation, strategic planning, health promotion, and day-to-day decision making. To ensure purpose is not focused on isolated corporate social responsibility gestures or taglines, specific strategies for enabling organizations to embrace their purpose as core to their identity will be discussed. Participants will leave with practical ideas to ensure that purpose becomes a shared conscience in their organization that can becomes a guidepost for every decision.


Presenter Bio(s):

As co-President & CEO of Pro-Change Behavior Systems, Inc., Dr. Johnson is deeply and passionately committed to leveraging the undeniable power and reliability of behavior change science to empower people to experience life-changing breakthroughs. At Pro-Change, she leads business development and strategic initiatives. She brings to her role over 20 years of experience developing behavior change solutions in a variety of domains, including weight management, tobacco cessation, medication adherence, and medical education. She is also the Co-Editor of The Art of Health Promotion.

Dr. Johnson received the co-recipient of the Health Enhancement Research Organization’s Mark Dundon Research Award and was named the Health Care Services Woman to Watch by Providence Business News in 2018. In 2015, she was selected as a Top 10 Health Promotion Professional by the Wellness Council of America. Most recently, she was named one of the 2019 50 on Fire by Rhode Island Inno.

Dr. Johnson has been the principal investigator on over $6 million in National Institutes of Health grants to examine the effectiveness of evidence-based health and well-being interventions and has more than 40 publications including refereed research publications, book chapters, and published reports. She is currently leading new initiatives to integrate individual- and culture-level interventions to enhance well-being; increase engagement with evidence-based mobile apps that promote behavior change; and develop interventions for pain self-management, sleep, and financial well-being.

Sara received her PhD in Clinical Psychology from the University of Rhode Island and is currently an adjunct faculty member to the Psychology Department.