Removing Barriers, Increasing Opportunities and Enhancing Support Strategies for Reaching the Hard to Reach


Judd Allen present Creating Cultures of Health

Judd Allen, PhD, MA

President, Human Resources Institute

CHES 1.0 | ICHWC 1.0 |CDR 1.0

Environmental approaches to wellness are important strategies for reaching the hard to reach. No sign-up is required. The benefits are achieved by being in the environment. This breakout will examine 10 informal and formal cultural influence mechanisms that can be aligned with wellness:
1. Modeling
2. Pushback
3. Rewards and recognition
4. Recruitment, selection, first impressions and orientation
5. Communication
6. Training
7. Rituals and symbols
8. Relationship formation and maintenance
9. Built environment
10. Resource allocation and commitment
We will discuss practical strategies for aligning these social influences through a systematic culture change process. We will also discuss the implications for getting the right program mix devoted to individual transformation and environmental support.

Presenter Bio(s):

Dr. Allen is President of the Human Resources Institute, LLC, a research, publishing and consulting firm that focuses on the creation of supportive cultural environments. He earned his Ph.D. in Community Psychology from New York University and serves on the editorial board of the American Journal of Health Promotion. Dr. Allen supports over 200 health and wellness professionals in their Wellness Culture Coaching work. He also directs the Healthy Culture Research and Education Foundation.

Dr. Allen has assisted several hundred government, business and community settings to bring about lasting and positive culture change. Dr. Allen has served as on the Board of Directors of the National Wellness Institute, as a Senior Research Analyst at Memorial Sloan-Kettering Cancer Center and on the Vermont Governor’s Council for Physical Fitness and Sports. Dr. Allen has authored more than 50 books, journal articles, training manuals and software titles. His most recent books are Leading for Purpose, Culture Change Planner, The Social Climate Toolkit, The Cultural Analysis Toolkit, A Family Guide to Wellness, Kitchen Table Talks for Wellness, Bringing Wellness Home, Wellness Leadership and Healthy Habits, Helpful Friends. Further information about Judd’s work is available at

Judd has completed more than 30 New York City Marathons, multiple Ironman distance triathlons and long distance cross-country ski races. He lives in Burlington, Vermont.