Victor Strecher, PhD, MPH
Professor & Director for Innovation & Social Entrepreneurship, University of Michigan School of Public Health; Founder & CEO, JOOL Health
AAOHN 1.05 | AAFP 1.0 | ACSM 1.0 | CDR 1.0 | NCHEC 1.0 (advanced)
“Precision Medicine” creates treatments based on the variability of an individual’s genes, environment, and lifestyle. Health promotion interventions have used rudimentary “precision” interventions using tailored communications. These interventions generally use a single model and algorithm for behavior change. Beyond this simple algorithmic tailoring, however, we now have the ability to create “n-of-one” models that, over time, become smarter about: (1) what makes the person tick, and (2) what intervention content, dose, and timing the person needs. These interventions can be used through available digital technologies such as smartphones and the web, but can also be incorporated into more efficient and effective health coaching. In this breakout, Dr. Strecher presents these advances in a clear, understandable, and practical way.
Dr. Strecher is Professor of Health Behavior & Health Education and Director for Innovation and Social Entrepreneurship at the University of Michigan School of Public Health, where he has been the leading investigator on over $45 million in grant-funded studies. He founded HealthMedia, a web based digital coaching company and sold it to Johnson & Johnson in 2008. In 2014, he founded JOOL Health, Inc. to stimulate a paradigm shift in how individuals engage in the pursuit of well-being. His most recent book is Life On Purpose: How Living for What Matters Most Changes Everything.