Making Worksite Health Promotion Work – What I’ve Learned So Far


David Anderson Making Worksite Health Promotion Work

David Anderson, Phd, LP

Co-founder & Adviser, The StayWell Company, LLC; Founder & Owner, VisioNEXT LLC

AAOHN 1.05 | AAFP 1.0 | ACSM 1.0 | CDR 1.0 | NCHEC 1.0*

Since beginning my health promotion career nearly 40 years ago, I have focused on designing worksite programs that measurably improve population health. While the science has advanced, the key to sustained success has always been how well programs are implemented and integrated into the organization. This session shares knowledge I’ve gained designing programs that have won nearly 50 industry awards, including numerous C. Everett Koop Awards. While technology is stimulating innovation, we’ll review essential design elements of today’s best programs. Next we’ll discuss key aspects of what I coined the “three pillars of engagement” – culture, communications, and incentives. I’ll discuss why we need to move beyond “culture of health” to healthy culture. We’ll review common communications failures. We’ll address whether incentives ever really work. We’ll also examine the human element – key strengths of decision makers, program managers, and coaches. Finally, we’ll examine some success stories when it all comes together.

Presenter Bio(s):

David Anderson, PhD, LP, is co-founder and former Chief Health Officer of StayWell, a leading provider of custom solutions for population health, consumer engagement and training, and patient education – all designed to help people get well, be well and stay well. For over 30 years, he was the primary architect of StayWell’s population health strategies, programs and tools. David has consulted on client programs honored with nearly 50 major industry awards, and he continues to work in a consulting role with StayWell and other organizations. He has also conducted groundbreaking research on the effectiveness and value of health and well-being programs and has co-authored several landmark publications. Prior to joining StayWell in 1985, David held several human resources and benefits positions at Control Data Corporation. During his ten-year tenure there, he played a key role in creating one of the first successful corporate wellness programs. David began his career as Assistant Professor of Psychology at the University of Wisconsin, Stevens Point. David is a founding member of the Health Enhancement Research Organization (HERO), for which he served on the Board and chaired the Research Committee for more than 20 years. He serves on the Board and Executive Committee of The Health Project, which administers the C. Everett Koop award, and is on the Editorial Board of the American Journal of Health Promotion. David has served on expert panels for the Centers for Medicare & Medicaid Services, Center for Disease Control and Prevention, National Committee for Quality Assurance (NCQA), and other health-related entities. A licensed psychologist, David has published many peer-reviewed and professional papers and has spoken widely on health management issues. David earned his PhD in Psychology from the University of South Dakota, and completed a post-graduate business administration program at the New York University Graduate School of Business.