How to Make Wellness Into a Profit Center With the Power of Habit


Michael Kim The Power of Habit

Michael Kim, MPP, MBA

CEO & Founder, Habit Design

AAOHN 1.05 | AAFP 1.0 | ACSM 1.0 | CDR 1.0 | NCHEC 1.0*

Listen to an Interview with Michael Kim

There’s a great deal of interest how habit formation can improve health promotion interventions and for good reason: 97.3% of Americans haven’t mastered the four critical healthy habits which constitute a “healthy lifestyle”; the CDC attributes 80% of chronic conditions to this inability to form successful dietary, exercise, stress management, medication adherence, and other wellbeing habits, resulting in almost $1 Trillion in lost productivity, or on average $10,000 per employee per year. McKinsey & Company identified that the biggest bang for the buck in wellness is in facilitating “subconscious, or habitual, behaviors” as the ROI of habit-based interventions outperform their alternatives by 180%!

Featured by The New York Times bestselling book, “The Power of Habit”, and clinically validated and developed by licensed, certified, clinical behavioral researchers from Stanford, Yale and the University of Washington, this session covers evidence-based, best practices in the design of behavior change protocols that create lasting, sub-conscious, habituated daily routines, or “habits”. Large-employer examples are provided that demonstrate the impact of successful sustainable behavior change programs on population health.

Presenter Bio(s):

Michael Kim was called by The New York Times bestselling author, Jim Collins, “a leading authority in how organizations can create sustainable Behavior Change”. His organization’s work in the field of habit formation has been featured by The Power of Habit, the American Journal of Health Promotion, The New York Times, MIT Technology Review, and many others.

As the Founder and CEO of Habit Design, Kim leads a group of licensed, certified, clinical psychologists from Kaiser Permanente, Yale, and the University of Washington in the clinical validation of evidence-based research from over 100 behavioral scientists. Over 500 companies and 100,000 employees have helped to clinically test and refine the behavior change tools, methods, and techniques which serve as the focus of this session.

Previously, Kim served as a senior technology executive and strategic consultant for Google, United Healthcare, Apple, Kaiser Permanente, Nike, WebMD, Johnson & Johnson, Microsoft, and others. He has served as policy advisor to The White House, advisor to the Chief Scientist of IBM, and advisory board member at the MIT Media Lab. His Masters and Bachelors degrees were conferred by Harvard and Yale respectively. Kim lives outside Seattle, with his wife and two children.