Generational Economics: Engaging the Most Diverse Workforce in History

Social Determinants of Health & Community

Conference Session exploring engaging a diverse workforce in wellness by Don Powell

Don Powell, PhD

President & CEO, American Institute of Preventive Medicine

Brett Powell

Vice President, American Institute of Preventive Medicine


MCHES® – 1.0 | ICHWC – 1.0 | AAFP – 1.08


There are more Millennials in the workforce than any other generational cohort. For the first time in history there are four, very distinct, generations working side by side. The way in which these different generations respond to technology, education, communication, and their own health varies drastically. Expecting all generations to respond equally to wellness programs is outdated thinking. This engaging presentation will highlight the defining characteristics of each generation, share the latest research and case studies, while sending you home with concrete strategies to engage a multi-generational population in your wellness program.


Presenter Bio(s):

Don Powell, PhD
Dr. Don R. Powell is the President and CEO of the American Institute for Preventive Medicine located in Farmington Hills, Michigan. The Institute is a leading developer and provider of health management programs and self-care publications. It is internationally recognized for its ability to present health information in a format that consumers can easily understand and are motivated to follow, thereby reducing health care costs and absenteeism. Over 11,500 corporations, hospitals, MCOs, unions, and government agencies use its HealthyLife® self-care guides and wellness materials and its smoking cessation, weight control, and stress management programs. Some of its clients include Ford, AT&T, Citibank, Merck, CBS, Exxon, Blue Cross/Blue Shield, the Centers for Disease Control, Baylor Medical Center, U.S. Army, CIA, and the Department of Health & Human Services.

Dr. Powell is a licensed psychologist who earned his PhD from the University of Michigan. He also taught in the University’s Psychology Department for eight years where he was nominated for the “Distinguished Teaching Award” and presently serves as a guest lecturer. Dr. Powell is considered to be one of the country’s foremost authorities on the design and implementation of community and corporate health education programs. He is the author of fourteen best-selling self-care books including Healthier at Home®, the HealthyLife® Self-Care Guide, which was the winner of the National Health Information’s “Excellence in Health Education Award” and A Year of Health Hints. He gave 110% in writing his latest book Best Sports Clichés Ever which Sports Illustrated called “a home run.” He also wrote a nationally syndicated newspaper column and has published many professional articles.

Dr. Powell has received numerous awards for his work in health promotion, including the Hod Ogden Medal from the Centers for Disease Control, the Distinguished Leadership and Service Award from the Association for Worksite Health Promotion, the Healthy American Fitness Leaders Award, the Governor’s Physical Fitness and Health Award, and the Director’s Award for Innovative Public Health Contributions. He is a member of the U.S. Government’s “Healthy People 2010” project, which has set the nation’s health goals for the 21st century. Dr. Powell has also appeared on hundreds of television and radio talk shows, including “Good Morning America,” “FOX & Friends,” “ESPN’s Sports Center,” “NFL Countdown,” “Cold Pizza,” “Body by Jake,” CNN and has been featured in many publications including USA Today, New York Times, and the Wall Street Journal.


Brett Powell
Brett Powell has been involved in the Wellness field for over a decade. He presently is a Vice President at the American Institute for Preventive Medicine. He also serves on the board of directors for the Michigan Wellness Council.

Brett is considered to be one of the nation’s foremost authorities on engaging the multigenerational workforce in wellness programs. Due to his expertise in this topic area, he is a sought after speaker at national conferences including the National Wellness Conference, WELCOA, SHRM, and American Heart Association. He has also written extensively on the subject including an article published in the American Journal of Health Promotion.

In 2016 he was voted one of the nation’s top 50 Health Promotors by the Wellness Council of America.

He was instrumental in the development of a comprehensive wellness program for the largest insurance company in Peru, the first program of its kind in South America.

Brett’s career is motivated by the prospect of affecting one person’s life in a positive manner, let alone the lives of many.