Generational Economics: Engaging the Most Diverse Workforce in History

Social Determinants of Health & Community

Conference Session exploring engaging a diverse workforce in wellness by Don Powell

Don Powell, PhD

President & CEO, American Institute of Preventive Medicine

Brett Powell

Vice President, American Institute of Preventive Medicine


There are more Millennials in the workforce than any other generational cohort. For the first time in history there are four, very distinct, generations working side by side. The way in which these different generations respond to technology, education, communication, and their own health varies drastically. Expecting all generations to respond equally to wellness programs is outdated thinking. This engaging presentation will highlight the defining characteristics of each generation, share the latest research and case studies, while sending you home with concrete strategies to engage a multi-generational population in your wellness program.