Skills - Sponsored by Creighton University
Michael Kim, MPP, MBA
CEO & Founder, Habit Design
AAOHN 1.08 | AAFP 1.0 | ACSM 1.0 | CDR 1.0 | NCHEC 1.0 *
There is clearly a great deal of interest in the role that habit formation plays in successful health promotion interventions and for good reason:
97.3% of Americans have not mastered the four critical healthy habits which constitute a “healthy lifestyle”, and the CDC attributes 80% of chronic conditions to this inability to form successful dietary, exercise, stress management, medication adherence, and other wellbeing habits, resulting in almost $1 Trillion in lost productivity alone, or on average $7,000 per employee per year. This cost is increasing more than 15% per year, outpacing the profit growth of many companies. Left unaddressed, few companies will be able to survive this silent killer.
McKinsey & Company identified that the biggest bang for the buck in behavior change is in facilitating habit formation; the majority of eighteen key behavior change genres are driven “largely by subconscious, or habitual, behaviors.” These largely subconscious interventions are also the most efficient compared to alternative approaches: although only $0.40 of every dollar spent on behavioral interventions is habit-focused, it drives 70% of total behavior change impact!
Scientific research now tells us that it takes much longer than just 21 days to form a habit; in reality, it can take at least 66 to 88 days or longer. Rather than artificially boosting motivation or willpower (e.g., through challenges, wearables, gamification, etc.) to spur episodic, temporary changes which usually wane after only a month, many behavioral scientists have concluded that mastering the neuroplasticity of creating subconscious,
habituated daily routines is the core fundamental skill for any sustained behavior change. While motivation gets you started, it’s habit that keeps you going.
Featured by The New York Times, Society of Behavioral Medicine, Association of Behavior Analysis International, Health Enhancement & Research Organization, Stanford Medical School, many others, this session – an abridged version of the more extensive Intensive Training Session – covers some fundamental practices in the design of sustainable Behavior Change systems that have led to the successful training of unconscious, daily habits. The session will cover:
1. The building blocks of successful Behavior Change training that improves performance in small yet significant steps
2. How to translate complex behaviors and training regimens into protocols that have high probability of becoming a permanent part of an employee’s daily routine
3. How to design, enable, and measure supportive environments and support systems that ensure Behavior Change is sustained and enjoyable
More than 500 companies and 100,000 employees – from organizations such as UnitedHealthcare, Humana, Aetna, Kaiser Permanente, Centers for Disease Control, Stanford Medical School, Boeing, Google, and even The White House – have been trained on this breakthrough method for developing sustainable Behavior Change.
A former Microsoft executive reporting to Bill Gates, Michael Kim was called by New York Times bestselling author, Jim Collins, “a leading authority in how organizations can create sustainable Behavior Change.” Mr. Kim served as a senior technology executive and strategic consultant to several organizational performance initiatives at Google X, United Healthcare, Apple, Group Health Cooperative (an affiliate of Kaiser Permanente), Nike+, Caradigm (a Microsoft/GE joint venture), WebMD, Johnson & Johnson, Microsoft, and others. He has served as policy advisor to The White House, advisor to the Chief Scientist of IBM, and advisory board member at the MIT Media Lab. His previous academic research was conducted at Harvard University under Professor Clayton Christensen, founder of the discipline of “disruptive innovation” and author of The Innovator’s Dilemma, where their research results were referenced in Christensen’s Innovators’ Prescription.