From Plan to Brand: Critical Milestones for Long-term Health Promotion Career Success


Monair McGregor

Monair H. McGregor, PhD, MPH, CHES

Community Ready and Resilience Integrator, United States Army, Fort Bragg, North Carolina

Stephanie L. Burke, MS, MHA, CHES

Public Health Consultant and Adjunct Professor, Healthy Promotions Network, Inc.

Melissa J. Haithcox-Dennis, PhD, MCHES

Principal, MHD Non-profit Consulting, Raleigh, North Carolina

Scott A. McGregor, MA, MS

Business and Field Engagement Manager, Cisco Systems, Inc.

CHES 1.0 | ICHWC 1.0 |CDR 1.0

Is it possible to increase the marketability of Health Promotion graduates through personal and professional development? A focused and targeted job search? Some marketers in the business community look at branding as a way to reduce or effectively eliminate competition. Personal branding is the process of creating a recognizable professional name and reputation for yourself, your business or company. Health promotion graduates should feel confident in their ability to find viable employment post baccalaureate degree, and not feel the undue pressure to immediately apply to a graduate program that they may be mentally or economically ill-prepared to navigate. From a Health Promotion perspective, personal branding can answer these questions: Who am I as a Health Professional and what value do I deliver on a consistent basis? Today, we will define personal branding; explore the importance of having a personal brand; and how one’s personal brand can reflect their best self.

Presenter Bio(s):

Monair Hamilton McGregor is a Certified Health Education Specialist (CHES) and has taught in the fields of Public Health, Health Services Administration, and Health Education and Promotion on the university-level for close to 20 years. She has received awards for teaching, leadership and service in several professional, civic and community organizations. In her current position with the United States Army, she manages the Enduring Personal Readiness and Resilience initiatives, and oversees the Community Health Promotion Council operations at Fort Bragg, North Carolina. Dr. McGregor has earned her Master in Public Health from Hunter College-CUNY; and her PhD, Health Education and Promotion from Kent State University, OH.

Monair H. McGregor, PhD, MPH, Community Ready and Resilience Integrator, United States Army, Fort Bragg, North Carolina

Stephanie L. Burke is a Public Health Professional dedicated to promoting better health outcomes in communities through prevention and educational outreach. Through her leadership she has fostered a positive and collaborative organizational culture to aid in behavioral change that impacts communities on a global level. As the Director of Community of Engagement, Cultural Competency and Health Literacy she offers expertise in population health management, health literacy, health communications, program development, implementation, and evaluation. In addition, she has years of expertise in teaching, community engagement, health coaching, program implementation, program development, and creating effective health campaigns and programs that impact targeted communities. Ms. Burke has earned her BS in Community Health Education, her Masters of Health Administration, a Masters of Science in Health Communication, and is currently work on her Doctorate of Health Science.
Stephanie L. Burke, MS, MHA, CHES, Community and Population Health Management Consultant, Office of Population Health / Stony Brook Medicine, Hauppauge, New York

Melissa Haithcox-Dennis is a consultant with more than 20 years of professional experience in higher education, non-profits and clinical settings.  She earned her MA and PhD in health education and is a master certified health education specialist (MCHES). Her work focuses on improving health outcomes in rural communities through grassroots efforts, community coalitions and health-based non-profit organizations. She teaches graduate level public health courses, writes grants and serves as a C-level coach and mentor. Melissa is a member of NC SOPHE and Eta Sigma Gamma, The Health Education Honorary.  In addition to her teaching and volunteer work, Melissa is the principal for MHD Non-profit Consulting.
Melissa Haithcox-Dennis, PhD, MCHES, MHD Non-profit Consulting, Principal, Raleigh, North Carolina

Scott A. McGregor is a Business and Field Engagement Manager with Cisco Systems and has been in various roles in Sales and Marketing in the Information Technology sector for over 24 years; working for such companies as Verizon and MicroAge. He is also the Americas Lead for Project Infusion, a Cisco initiative that seeks out talent from HBCU’s across the country. Mr. McGregor attended North Carolina Central University where he studied Business Management. He also holds professional degrees in Religious & Biblical Studies from Tripp Bible College. Scott is a North Carolina native and believes that you can achieve anything in life with enough planning and proper execution. His greatest achievement: raising his 30-year-old son, a graduate of NC State University that is making his own mark on the industry.
Scott A. McGregor, Business and Field Engagement Manager, Cisco Systems, Inc., Research Triangle Park, North Carolina