Entrepreneurial Leadership and Design Thinking in Wellness


Patty Purpur de Vries, MS

Associate Director, Enterprise Wellness: Strategy & Innovation/Director, Stanford LeadWell Network

CHES 1.0* | ICHWC 1.0 |CDR 1.0

Life and work are changing at a rapidly increasing pace. As leaders in wellness, we need to be flexible, innovative, collaborative and inspiring as we redefine wellness in our organizations. Join Patty Purpur de Vries as she shares her lessons in success and failure to reimagine wellness at Stanford University.

Presenter Bio(s):

Patty was born in Grand Forks, North Dakota where she became the top-rated high school shot put and discus thrower in the country. She won five state championships and set high school state records in both events before accepting a full-athletic scholarship to Stanford University in 1985. While at Stanford, she was a 9-time NCAA All-American (shot put and discus), a national champion collegiate Olympic weight-lifting champion, and she competed at the 1988 Olympic Trials. Patty graduated from Stanford in 1989 with a degree in psychology.
While raising her two small children, Patty offered personal training to clients at the local gym whenever she could find child care. In 1995, she founded TimeOut Services with approximately $50.00 in business cards and began her consulting career. In 1998, Patty created the Community BootCamp program and soon had 13 locations throughout the Bay Area with bootcamp revenues over $900k annually.

From 1995 – 2009, Patty and her team were instrumental in designing the original wellness programs for Google, Cisco, Yahoo!, Safeway and KLA-Tencor. In 2009, Patty sold the corporate wellness division, and trademarked Community BootCamp program, to Plus One of New York (now Optum). Patty’s awards include: • The Key to the City of Grand Forks, North Dakota • Business Journal Top Women in Business • Top 50 Influential Women of Silicon Valley • Inductee to the North Dakota Sports Hall of Fame. Currently, Patty supports the wellness initiatives across the Stanford Enterprise, which includes: Stanford University, Stanford Health Care, Stanford Children’s Health and the Stanford Linear Accelerator Center (SLAC). She is the Director of Strategic Projects for the Stanford Medicine WellMD Center and the Director of the Stanford Health Promotion