Communicate to Motivate: Practical Tools and Tips for Optimizing the Impact of Your Wellness Initiatives
Skye Schulte, MPH
Senior Vice President, Ogilvy | FKH
Michael S. Quigg
Director for Health Strategy, Vitality Group
Lisa Gualtieri, PhD, ScM
Assistant Professor, Tufts University School of Medicine
AAFP 1.0 | ACSM 1.0 | CDR 1.0 | NCHEC 1.0
Whether you’re trying to increase participation in your wellness programs or you want to promote your wellness solution to new audiences, effective marketing and communications is at the core of any successful wellness initiative. This session will explore the practical tips and tools you need to reach your audiences and motivate them to take (and sustain) action. Communications and engagement experts will share best practices and provide actionable advice to empower you to expand the reach of your wellness efforts.
Skye Schulte is a senior vice president and the leader of the wellness and health technology practice at Ogilvy|FKH, a strategic health communications firm. She has more than 16 years of experience helping companies build their brand, engage with stakeholders and increase their visibility. Skye has published more than 100 articles on health and communications related topics, is a frequent presenter and lecturer, and is an Albert Schweitzer Fellow for Life.
Mike Quigg is director of health strategy at Vitality Group, where he uses strategic communications to motivate participants in workplace wellness programs and spark behavioral change. His career has been focused on helping healthcare companies improve their business strategy. Mike holds a Masters of Science in Health Communication from Northwestern University and an undergraduate degree in organizational behavior and leadership, also from Northwestern University.
Dr. Lisa Gualtieri is the director of the certificate program in Digital Health Communication and an assistant professor in the Department of Public Health and Community Medicine at Tufts University School of Medicine. Lisa’s research focuses of the use of wearable activity trackers in older adults with chronic medical conditions, and in underserved populations. She is the founder of RecycleHealth, a non-profit that collects unused wearable activity trackers and donates them to underserved populations who are interested in increasing their activity levels. She also serves on the FDA’s General Hospital and Personal Use Devices Panel. Lisa has a PhD in computer sciences from Harvard University, a ScM in computer science from Brown University, and a BA in Mathematics from the University of Massachusetts.