Awareness, Motivation, Skills and Opportunity… What is the Right Mix? An Oxford Style Debate

Plenary Panel

Paul Terry moderates a debate on awareness, motivation, skills, opportunity for health promotion

Paul E. Terry, PhD

CEO and President, Health Enhancement Research Organization (HERO)

Matthew M. Clark, PhD, ABPP

Professor of Psychology, Board Certified Clinical Health Psychologist, Chair for Research, Department of Psychiatry and Psychology, Mayo Clinic

Sara Johnson, PhD

Co-President & CEO, Pro-Change Behavior Systems, Inc.

Margaret Moore, MBA

Founder and CEO, Wellcoaches Corporation; Faculty, Harvard University Extension School; Co-Founder/Co-Director, Institute of Coaching, McLean Hospital, Harvard Medical School affiliate; Co-Founder/Board Member, National Consortium for Credentialing Health & Wellness Coaches

Stewart Sill

Senior Health Advisor, Personal Health Management, IBM Watson Health


AAOHN 1.0 | AAFP 1.0 | ACSM 1.0 | CDR 0.5 | NCHEC 1.0 *

The “What is the Right Mix?” theme for this year’s Art and Science of Health Promotion Conference comes at a propitious time for wellness practitioners generally but is a particularly evocative question for workplace based health and well-being practitioners who work at influencing both culture and behavior. Many of us have been schooled to embrace the face validity of a socio/ecological framework, but how good is the evidence relative to a “right mix?” What’s more, how does the evidence for “the mix” compare to the evidence about the effectiveness of the respective elements in the mix?
A fun, as well as suspenseful, way to answer such a question is via an Oxford style debate! This session invites opponents to argue for or against this proposition: “The evidence is good that there is a right mix for health promotion.” A team of two (a researcher and a practitioner) will be arguing for the proposition and a similarly situated pair will be arguing against the proposition and, yes, there will be a winning team! Who gets to decide? The audience, of course! Your questions and comments will spur these debaters on and your votes will determine which team wins. The team that moves your opinion in one direction or another the most during the course of this debate will not only be our champions but they may well be influencing the direction of our field for years to come. Now that’s something you don’t want to miss.


Presenter Bio(s):

Dr. Paul Terry is president and CEO of the Health Enhancement Research Organization (HERO), a national think tank dedicated to advancing best practices in employee health promotion. Before HERO, Terry was president and CEO at StayWell, a national provider of population health management programs and before StayWell, Paul served as president and CEO at The Park Nicollet Institute, a national leader in health services research and education.  He earned his Ph.D. from the University of Minnesota and his Masters from Minnesota State University at Mankato where he was honored with the Distinguished Alumni Humanitarian Award. Terry is an editor of the American Journal of Health Promotion and is a Past-President of the Minnesota Public Health Association.  Paul received two Senior Fulbright Scholarships and the prevention programs that Dr. Terry developed won the C. Everett Koop National Health Award.


Matthew M. Clark is a Clinical Health Psychologist that helps medical patients implement positive lifestyle changes and is also the Resiliency Leader in his company’s employee wellness center. He is a Professor of Psychology, Chair of Research for the Department of Psychiatry and Psychology, Mayo Clinic, his research has been funded by the NIH and he has over 150 scientific publications.


Dr. Sara Johnson is the Co-President & CEO of Pro-Change Behavior Systems, Inc., a research and development company whose mission is to disseminate evidence-based behavior change interventions to improve health and well-being. Dr. Johnson was named a Top 10 Health Promotion Professional in 2015 by WELCOA. In her 18 years at Pro-Change, she has been responsible for generating and leading the implementation of innovative research and development opportunities as well as creating and expanding strategic business alliances. She has been the principal investigator on over $4.7 million in National Institutes of Health grants to examine the effectiveness of Transtheoretical Model-based interventions and has nearly 40 publications including refereed research publications, book chapters, and published reports. In addition, she has applied best practices in behavior change to novel areas such as promoting financially responsible use of health services, continuing medical education, and gaming for health. She is currently leading new research initiatives to integrate individual- and culture-level interventions to enhance well-being; increase engagement with evidence-based mobile apps that promote behavior change; and develop interventions for pain self-management, sleep, and financial well-being. Sara received her PhD in Clinical Psychology from the University of Rhode Island and is currently an adjunct faculty member to the Psychology Department.


Margaret Moore is a 17-year veteran of the biotechnology industry in the US, UK, Canada, France. In 2000, Margaret founded Wellcoaches Corporation, in strategic partnership with the American College of Sports Medicine, which has trained more than 10,000 health professionals as health and wellness coaches in 45 countries. Margaret is co-founder and co-director of the Institute of Coaching at McLean Hospital, a Harvard Medical School affiliate, and co-director of the annual Coaching in Leadership & Healthcare conference offered by Harvard Medical School. Margaret teaches a science of coaching psychology program at Harvard University Extension School. She co-founded and co-leads the National Consortium for Credentialing Health & Wellness Coaches, delivering national standards and certification for health and wellness coaches. Margaret co-authored the Coaching Psychology Manual published by Wolters Kluwer (2009, 2015), and two Harvard Health books: Organize Your Mind, Organize Your Life (2012), and Organize Your Emotions, Optimize Your Life (2016).


Stewart Sill, MS is a recognized leader in health promotion and personal health engagement, having spent over 20 years leading and developing successful population solutions and partnerships for employer, medical, community, and retail settings. He currently serves as Senior Health Advisor in IBM Watson Health with focus on industry innovation and partnerships in the area of consumer health and wellness. In this role, he ensures evidence-based practice, behavioral science, and outcomes measurement around leading-edge health and wellness solutions which leverage big data and cognitive technology.
Previously, Stewart led IBM’s internal HR health promotion strategy and international team devoted to the health and well-being of its 380,000 employees and their families in nearly 100 countries around the world. During this time, IBM earned numerous awards for industry innovations and health technologies, and published various peer-reviewed articles on the impact of interventions related to physical activity, nutrition, smoking cessation, family health, and healthcare cost savings. Particular successes included early digital health programs to reach large dispersed populations, creative consumer engagement strategies, innovative interventions with wearable devices and mobile health applications, and new approaches to evaluating health risk and well-being data.
In addition to other leadership roles in community and medical settings, Stewart also co-founded an organization which provides age-appropriate performance training and injury prevention services to youth athletes and teams. He lives in the Raleigh NC area with his wife and two sons.