12 Breakthrough Recipes for Designing Sustainable Behavior Change
Michael Kim, MPP, MBA
Professor (Adjunct), Stanford University; CEO & Founder, Habit Design
AAOHN 14.0 | AAFP 13.5 | ACSM 14.0 | CDR 14.0 | NCHEC 14.0*
There’s a great deal of interest in translating the best of clinically validated behavior change research into effective and efficient health promotion strategies and management techniques and for good reason: 97.3% of Americans have not mastered the four critical healthy habits which constitute a “healthy lifestyle”, and the CDC attributes 80% of chronic conditions to this inability to form successful dietary, exercise, stress management, medication adherence, and other wellbeing habits, resulting in almost $1 Trillion in lost productivity alone, or on average $10,000 per employee per year. Why is this so difficult?
Research now tells us that it takes much longer than just 21 days to form a habit; in reality, it can take at least 66 days. Rather than artificially boosting motivation through challenges, wearables, gamification, etc. to spur episodic, temporary changes which usually wane after only a month, behavioral scientists have concluded that mastering the neuroplasticity of creating sub-conscious, habituated daily routines is the core fundamental skill for any sustained behavior change. McKinsey & Company identified that the biggest bang for the buck in wellness is in facilitating “subconscious, or habitual, behaviors” as the ROI of habit-based interventions outperform their alternatives by 180%! Because while motivation gets you started, it’s habit that keeps you going.
Featured by The New York Times bestselling book, “The Power of Habit”, American Journal of Health Promotion, Society of Behavioral Medicine, HERO, Mayo Clinic, Stanford Medical School, many others, this two-day workshop covers best practices in the design of sustainable behavior change programs that have led to the successful training of unconscious, daily habits. Through a combination of interactive lecture, video case studies, individual and group exercises, online tools, and real-time smartphone polling, we will cover:
1. Synopsis of the best, most rigorously clinically tested, evidence-based behavior change research, distilled via easy-to-use, practical diagnostic tools
2. Building blocks of successful behavior change training that improves performance in small yet significant steps, with hands-on exercises and online tools that address real-world behavior change challenges
3. Translating complex behaviors and training regimens into simple, habitual protocols
4. Designing supportive environments and support systems that ensure behavior change is sustained and enjoyable
More than 500 companies and 100,000 employees – from organizations such as UnitedHealthcare, Humana, Aetna, Kaiser Permanente, CDC, Stanford Medical School, Boeing, Google, and even The White House – have been trained on this breakthrough method for developing sustainable Behavior Change. This training has averaged a Net Promoter Score of 9.1 (out of 10).
Michael Kim was recently appointed as Adjunct Professor at Stanford University, where he teaches on Behavior Change and the sub-discipline of Habit Design, which he founded. Kim was called by The New York Times bestselling author, Jim Collins, “a leading authority in how organizations can create sustainable Behavior Change”. His organization’s work in the field of habit formation has been featured by numerous publications including The Power of Habit by Charles Duhigg, the American Journal of Health Promotion, The New York Times, MIT Technology Review, and many others. He has previously presented four sessions at the ASHPC Conference, including two ITS sessions which each received a satisfaction rating of at least 95%.
As the Founder and CEO of Habit Design, Kim leads a group of licensed, certified, clinical psychologists from Kaiser Permanente, Yale, and the University of Washington in the research and clinical testing of evidence-based research from over 100 behavioral scientists, from universities such as Stanford, Yale, Harvard, University of Pennsylvania, University of Southern California, MIT, and others. Over 500 companies and 100,000 employees – from Google, Johnson & Johnson, Boeing, Amazon, Mars, Stanford, and even The White House – have helped to clinically test and refine the behavior change tools, methods, and techniques which serve as the focus of this session.
A former Microsoft executive reporting to Bill Gates, Kim served as a senior technology executive and strategic consultant to several organizational performance initiatives at Google, United Healthcare, Apple, Kaiser Permanente, Nike, Caradigm (a Microsoft/GE joint venture), WebMD, Johnson & Johnson, Microsoft, and others. He has served as policy advisor to The White House, advisor to the Chief Scientist of IBM, and advisory board member at the MIT Media Lab. His previous academic research was conducted at Harvard University under Professor Clayton Christensen, founder of the discipline of “disruptive innovation” and author of The Innovator’s Dilemma, where their research results were referenced in Christensen’s Innovators’ Prescription.