Keynote Interviews

An interview with Kathleen Crosby
Kathleen Crosby

An Interview with Kathleen Crosby

The Real Cost – FDA’s Youth Tobacco Prevention Campaign: What’s Important and What’s Innovative

Tuesday, January 7
1:00 – 1:30 PM (EST)

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Join us for a conversation with Kathleen Crosby, Director, Health Communication and Education in the FDA’s Center for Tobacco Products. We will discuss the FDA’s Real Cost Campaign, which used sophisticated adolescent psychology, channel and message segmentation, and social media strategies to reach 95% of the 10 million teens at risk of smoking 400 times in five years and doubled the number who did not start smoking, at a cost of 10 cents/exposure, $1400/smoker averted and $1337 per quality adjusted life year saved.

Hosted by Conference Chair, Michael O’Donnell, PhD, MBA, MPH


An interview with Dr. David Katz
David L. Katz, MD, MPH

An Interview with David L. Katz, MD, MPH

Eating Like the World Depends on It

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View a conversation with Dr. David L. Katz, Founder of the True Health Initiative, about the impact of the American diet on the health and sustainability of our planet, the confluences and conflicts between diet for optimal human health and diet for minimal environmental impact, and the practical and actionable steps we can take as health professionals and as biological beings to begin to improve health and save the planet.

Hosted by Conference Chair, Michael O’Donnell, PhD, MBA, MPH


An interview with Michael Roizen
Michael Roizen, MD

An Interview with Michael Roizen, MD

Applying Cleveland Clinic Employee Wellness Strategies to State and National Health Care Approaches

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View a conversation with Dr. Michael Roizen, Cleveland Clinic’s first Chief Wellness Officer and founding Chair of its Wellness Institute, about the success of the Cleveland Clinic Employee Wellness Program and how it can be applied in other organizations and at the state and national level.

The Clinic’s Wellness Program helped the Clinic avoid spending over $665 million in medical costs for its 101,000 employees and dependents over 10 years compared with national averages, and helped 43.6% of participants achieve normal values for 6 chronic diseases.

Hosted by Conference Chair, Michael O’Donnell, PhD, MBA, MPH