2017 Art & Science of Health Promotion Conference Theme

Core Conference: March 29-31, 2017
Intensive Training Seminars: March 27 & 28, 2017

The Broadmoor | Colorado Springs, Colorado

Michael P. O'Donnell Conference theme AMSO Framework
Michael P. O’Donnell, PhD, MBA, MPH

Awareness, Motivation, Skills and Opportunity…What is the Right Mix?

Three decades of research and practice have confirmed that educating people on the benefits of healthy lifestyle are insufficient to motivate people to adopt or maintain positive lifestyle habits. Although the evidence is not yet in, it is unlikely that wearable devices, apps, or financial incentives will have much impact…if they are one-off, stand-alone approaches.

However, there is growing evidence that systematic approaches do work, especially when they include improving awareness of the benefits of healthy lifestyle, enhancing motivation to form and maintain positive habits, building the skills necessary to perform new behaviors and creating opportunities that make the healthy choice the easiest choice. But what do we know about the relative importance of each of these four elements, or even the most effective approaches within them? Very little. This conference will explore both of these questions.

Michael P. O’Donnell, PhD, MBA, MPH
Editor in Chief, American Journal of Health Promotion
Program Chair, Art & Science of Health Promotion Conference