Michael O'Donnell addresses conference theme - Adapting to the emerging growth and evolution of health promotion
Michael P. O’Donnell, PhD, MBA, MPH

Adapting to the Emerging Growth and Evolution of Health Promotion

How do Employers, Clinicians, Health Promotion Providers and Communities Need to Adapt to Benefit from the Emerging Growth and Evolution of Health Promotion?

2019 marks the 40-year anniversary of the release of Healthy People: The Surgeon General’s Report on Health Promotion and Disease Prevention. In the subsequent decades, health promotion has emerged as a cost-effective and sometimes cost-saving approach to prevent and even reverse chronic diseases while also enhancing quality of life. It has evolved into a standard element in employee benefit plans, a valued compliment to primary, secondary and tertiary medical care, a factor in city planning and architectural design, and a treatment sometimes covered by Medicare, in addition to becoming a viable career option and attractive investment opportunity.

The field may be on the cusp of a new stage of rapid evolution and growth. The convergence of a contracting labor market, unsustainable medical costs, aging population, and increasing federal debt, coupled with increasingly strong health promotion outcomes, better understanding of the most (and least) effective methods, an influx of talented entrepreneurs and scientists, and utilization of emerging technologies and sociology insights will create forces likely to stimulate this evolution and growth.

Growth opportunities are likely to come in three forms: more intensive and better-funded programs for each person served, higher penetration and engagement rates in population segments already served and inclusion of new populations served. With this growth, pressures to be more cost effective, produce even better outcomes and better document results will intensify. This conference will explore the factors important to this growth and evolution.

We welcome proposals that provide insight on any of the questions below.

1. What are the forces that will influence the growth and evolution of the field?
2. What are the emerging and existing techniques and technologies that produce the best outcomes now and in the future?
3. What are the growth opportunities with existing clients in existing population segments, new clients in existing population segments, and new population segments?
4. How does the health promotion field need to adapt to benefit from the approaching growth and evolution of the field?

Michael P. O’Donnell, MBA, MPH, PhD
Program Chair, Art and Science of Health Promotion Conference
CEO, Art and Science of Health Promotion Institute