19th Annual Art & Science of Health Promotion Conference
What Works Best in Health Promotion?
Core Conference: March 16-19, 2009
Moscone Center| San Francisco, CA

INTENSIVE TRAINING SEMINARS

Intensive Training Seminars (ITS) are workshops focusing on a particular area of program management. The workshops are 1-1/2 day seminars held after the core conference. Separate registration is required. See the registration form for fees and registration details.

Thursday, March 19, 1:00 PM - 5:00 PM & Friday, March 20, 9:00 AM - 4:30 PM

Bill Baun, EDP, FAWHP
Manager, Wellness Programs, University of Texas, MD Anderson Cancer Center
Chair of Houston Mayor's Wellness Council
"Program Management Tips and Tools to Maximize Program Performance"

Over the last ten years, there has been a profound shift in programs moving from activity-centered approaches to results / health-productivity oriented ones. Program managers now face a new set of rules and requirements for measuring, maintaining, and reporting program success. Tracking participation levels has lost its "protective value" in sustaining senior managers' support, for now senior managers question the relevance of program activities to the organizations' mission and bottom line. This workshop will review the current program management practices and best practices. It will concentrate on program management strategies that are aimed at integrating and leveraging human assets to improve health and productivity. The workshop will focus on the functional areas of a program that must be effectively managed to optimize program value. Participants will walk away with the tools it takes to manage a program and the "insider tips" to maximize the programs opportunity for success and growth.

Larry Chapman, MPH
Senior Vice President, WebMD
"Twenty-five (25) Strategies for Enhancing the Economic Return of Your Worksite Health Promotion Program"

Worksite health promotion and wellness efforts are growing significantly. Employers and health plans are now seeking decidedly higher levels of economic return and Return-on-Investment (ROI) for these activities. This intensive workshop is designed to provide twenty-five (25) 'best practices" strategies that can be used to enhance the economic return associated with your worksite health promotion program. These practical strategies are organized around five domains that include: program design features, educational interventions, health plan design modifications, individual interventions and incentive design features. Beginning with a discussion of economic return methodology, this fast paced intensive seminar will provide practical descriptive advice about how to significantly increase the economic return for worksite health promotion and wellness efforts. For each of the twenty-five strategies learn how they impact economic return, what they look like in operation, and any "best practice" features. Interrelationships and integration potentials will also be described. Finally a program infrastructure that has the potential to operationalize these strategies will be presented along with possibilities for funding this activity while incenting the activities for use by each respective at-risk population.

Ron Z. Goetzel, PhD
Research Professor and Director, Emory University, Institute for Health and Productivity Studies
Vice President of Consulting and Applied Research, Thomson Reuters Healthcare
"Program Evaluation"

One of the greatest challenges facing health promotion professionals is documenting the performance and impact of their programs. To justify ongoing support for health promotion initiatives, program managers often declare that health promotion and disease prevention are the "right thing to do." However, program sponsors require proof that these programs are worth the investment, offer value, and produce significant return on investment (ROI). This intensive training seminar will provide the skills and insights for designing and implementing effective measurement and evaluation programs for health promotion interventions. The session will address such topics as: How is health promotion evaluation research performed? How can program managers gather documentary evidence that proves their programs have impact? Is such research, in fact, doable? What evaluation studies can program managers do themselves, and when is it wise to bring in outside experts? The training will provide a practical measurement and evaluation guide for health promotion program managers and outside program evaluators. For individuals not trained in advanced research methods, the training offers easy to implement techniques on ways to conduct straightforward survey studies. For example, the training will offer program managers insights on how to develop a simple employee survey to measure several key program outcomes. For individuals with advanced training in program evaluation, the training will review techniques and principles used in other applied research studies and how these can be adapted to health promotion evaluations.

Robert Rhode, PhD
Assistant Professor of Clinical Family Practice and Project Director in Applied Behavioral Health Policy, University of Arizona
"Motivational Interviewing: A Way to Help Your Clients Find & Use Their Motivation to do Health Promoting Behaviors"

Clients often have reasons to do a health promoting behavior (stop
smoking, decrease substance use, take prescribed medication, exercise, make appointments for care, follow a diet). They also have reasons to NOT do this same behavior. Because of these reasons for and against, clients will often resist direct advice to do the healthy behavior. A health care provider or coach who has tools in addition to giving information or advice will likely see more client improvement.

Motivational interviewing can be such a tool. The health care provider or coach helps the client to develop reasons to change from his or her perspective. This counseling style has been compared to dancing (versus wrestling). Not only does the client feel more respected, he or she often creates more connection with the health goal, and the health care provider is freed from shouldering the burden of change. This respects the reality of the answer to the question, "Who has to have the motivation to do the health promoting behavior, the health care provider or the client?