2014 Conference Theme
What Works Best in Health Promotion?
Perspectives of the Top Program Managers and Scientists
Three decades of experience in launching, managing and evaluating thousands of programs in workplace, clinical, education, family and community settings have demonstrated beyond a shadow of a doubt that health promotion works. Health promotion programs improve health, reduce medical costs and enhance productivity…somewhat, sometimes, in some places. Stated differently, there is huge variation in the impact of a program, depending on how well it is designed and implemented.
But what does a well-designed program look like? What are the necessary elements of a successful program? What are the necessary elements to engage the most people and produce the best health and financial outcomes? How do we make programs effective for each health risk, in each setting, across age, gender, and racial groups, and be cost effective. In some areas, such as quitting smoking, we know the optimal minutes of behavioral therapy, number of sessions, number and composition of the coaches, and we know the success rate by type of medication as well as dose. In other areas, like weight loss, we are still scrambling to figure out the right questions, let alone the right answers.
This conference will present the best of what we do know about what works best.
Michael P. O'Donnell, PhD, MPH, MBA
Program Chair, Art & Science of Health Promotion Conference
Editor in Chief, American Journal of Health Promotion